Saturday, March 28, 2026

International

What the Nigella Lawson effect will mean for the Great British Bake Off

What the Nigella Lawson effect will mean for the Great British Bake Off

When Nigella Lawson was named as the new judge on the Great British Bake Off, the news was greeted with applause, perhaps a sigh of relief, and a general sense of "oh, of course".

Because who other than the queen of comfort food could step into the shoes of Dame Prue Leith, who is leaving the show in order to "work less and play more"?

A self-described home cook, Lawson has been on our screens for more than a quarter of a century, and her bestselling books have sold more than 12 million copies globally.

With the Bake Off mantle - and the announcement of a new Financial Times food column - it seems Lawson is having a moment.

She perhaps represents a refreshing antidote to the kind of cooks whose recipes involve complicated ingredients you have to hunt for in a deli - instead, expect to find Marmitefish fingers or frozen peas.

Lawson goes for minimum effort, maximum comfort. The milk is always full fat and the butter plentiful.

 

Nigella Lawson pictured using a fork to eat food,  and placing a tray in an oven, on her TV show

TV critic Scott Bryan says Lawson is "incredibly qualified" for the Bake Off role, especially as a former judge on Australian MasterChef and on short-lived Channel 4 show called The Taste.

Bryan says the TV personality makes the viewer feel as if they're "around her house for dinner".

"You don't get a sense there are cameras," he continues. "She doesn't take herself too seriously - and there's no denying the fact the innuendo possibilities are endless."